Human Advertising - New Zealand style

Remember Gordon Brown advertising Fiji? Remember Ryanair's sexy schoolgirl?Well, we have a new kid in town who would like to show us all how well their creative juices are flowing.


Starting later in October, Air New Zealand will advertise at Los Angeles airport with… "cranial billboards". Air New Zealand decided to hire a bunch of bald scalps and temporarily tattoo them with slogans like "Need a Change? Head Down to New Zealand". Yes, scalps are firmly attached to the human being.

Air New Zealand Marketing Manager Steve Bayliss said: "The cheeky sense of humour in the campaign has sparked people's imagination," and when human billboards are not on airport duty they are "making new friends and being stopped on the streets to talk about the campaign."