Cheap flights are "squeezing the life out of British tourism" ?

Travelodge accused Ryanair and easyJet of "squeezing the life out of British tourism" and causing a £18bn “tourism deficit” by drawing British holidaymakers away from Britain.

According to Travelodge, inward tourism has fallen by 16% between 1995 and 2002, while British spending abroad has risen by nearly 50%. Greg Dawson, Travelodge director of communications, said no-frills carriers were "the single biggest cause of decline in traditional tourism resorts and we urge the enquiry and government to investigate the airline's unfair grip on holidaymakers that is squeezing the life out of British tourism". Further, Dawson called on the Government to add VAT to air travel.

How would this affect Joe Bloggs’ interest, I wonder?